April 22, 2009

Posted by: Stefan

Category: Startup

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Entrepreneurship Project

Dosensio has been chosen by an IEMS Graduate Course at the Farley Center for Entrepreneurship & Innovation, Northwestern University, to study its Go-to-Market Strategy, Business and Pricing Model, ROI, Competition and User Feedback. The findings and Business Plan will be presented in early June 2009.

The course, 419 Technical Entrepreneurship, is designed to focus on the opportunities and challenges associated with starting a technology venture. The class is taught by Michael Marasco, Clinical Associate Professor and Director of the Center for Entrepreneurship and Innovation headquartered in the Ford Motor Company Engineering Design Center, Evanston, IL.

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TECH Cocktail 10 Recap

The TECH Cocktail 10 event in Chicago at John Barleycorn’s was a huge success. The event drew several hundred people and the Dosensio team was busy all night long.

The first public demo of DOSENSIO Zoom attracted a lot of interest and enabled us to network with the Chicago entrepreneurial community. We also made the demo available on our web site. Feel free to contact us if you have any follow-up questions.

The event resulted in valuable outside feedback and validated our innovative approach to simplifying content management. We’d like to thank all the folks that contributed.

We had a great time. Thanks to the organizers – in particular to Frank Gruber and Eric Olson – for making this possible!

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Larry Page: Tips for Entrepreneurs

Larry Page advises entrepreneurs to pursue a really good idea that is good regardless of the funding situation. He further stresses the importance to building a great team and being an expert in what you are doing.

A healthy disregard for the impossible or, in other words, the push for aggressive goals is another advice Larry has for entrepreneurs. Part of his argument is that aggressive goals tend to get more assigned resources. A large pool of resources, however, might not necessarily resemble the common situation in new companies thus challenge the generality of this advice.

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What is The Best Time to Start a Company?

According to Jerry Kaplan, the best time to start a company is when nobody thinks it’s possible. Usually, it takes one to three years from the founding of a company to a serious venture capital round, so less consideration should be given to the current business conditions. Jerry backs his argument with anecdotal evidence from his own experience with an Internet auction company. Due to the lack of interest, they were forced to put their own money at work in their new venture, which eventually led to a big positive impact on their reward.

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